You've seen the
TV ads for computers. In one, a cow convinces you to buy today's
special. In another, a cool teenage spokesman sweet-talks
mom into going online to make the purchase for her youngster.
Imagine dialing the number flashing on your TV screen and
saying "Send me a red one!"
Most computer buyers
would want to know details about RAM, video cards, DVDs, hard
drive storage, printers, available applications, etc. In other
words, buyers want to know what they're getting when they
make a purchase.
Selling a home
is no different. Once you list your home for sale, your role
is to provide detailed information about the home, a "spec"
sheet of info that lets buyers know what they're getting.
As the property owner, no one knows the details better than
Put together a
"biography" of the home. Begin with the year built,
builder's name, and a set of floor plans. Include utility
bills, receipts for major repairs or improvements, photos
of the property in and out of season, room sizes, and a narrative
containing all the reasons you have enjoyed the home.
Ask the listing
agent to organize the information into a brochure or handout
that can be picked up by prospects as they see the home. This
makes it easy to remember your home, as well as the features
and amenities it offers.