Ever noticed those
TV ads offering everything you could ever want priced conveniently
at ONLY $19.95! Have you also noticed that they add one "sweetener"
after another? They continue with "But wait - that's
not all. We'll also send these three attachments at no extra
cost." And "Call in the next 15 minutes" ,
they say, "and we'll send an extra on FREE!" On
and on it goes - and it works!
By piling on one
extra benefit after another, the ads get the attention of
the viewer... who places an order! The price and sale time
of your home can also be improved with the addition of sweeteners.
Take a peek at a few ways you can give added value to your
home when selling.
First, be sure
prospective buyers see a home that is cleaner, tidier, more
appealing, more freshly painted, and better maintained than
any other competing home. When they do, their decision is
Offer to pay the
buyers' closing costs, especially if other property owners
are not doing so. You can also "buy down" the purchasers'
mortgage interest rate, resulting in lower payments for them.
Pay for an appraisal up-front, so buyers know your home is
worth the asking price.
Be creative. Think
about ways you would react positively in the buyers' shoes.
Then, implement those special sweeteners. They can make the